Introduction to Advertising Training Course

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Course Language

This course is delivered in German or English.

Course Code

adintro

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works

Course Outline Course Outline

  • What advertising can and can’t do
  • Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
  • Advantages and disadvantages of a range of traditional and ambient media
  • Using a rate card and booking space
  • How to brief a creative and other suppliers
  • How advertising agencies work; typical structure and key roles
  • The key elements of an advertisement; headlines, body copy, straplines
  • What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
  • Using a response mechanism
  • Other useful tools and techniques

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1230EUR
(55)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 1230EUR
Request quote
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 990EUR
Request quote
SelfStudy SelfStudy
Self-study courses allow you to learn at your own pace on your own time. There is no live instructor involved. The participants use recorded video, quizzes and reading at their own convenience.
Price not set yet
Register Interest

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 1230EUR 1230EUR 990EUR
2 790EUR 765EUR 645EUR
3 643EUR 610EUR 530EUR
4 570EUR 533EUR 473EUR
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Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Visual Basic for Applications (VBA) in Excel - Introduction to programming Frankfurt am Main Tue, 2016-07-12 09:30 1960EUR / 2760EUR

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
Berlin Sat, 2016-06-18 09:30990EUR / 1230EUR
HannoverMon, 2016-06-20 09:30990EUR / 1340EUR
PotsdamWed, 2016-06-22 09:30990EUR / 1340EUR
BremenTue, 2016-06-28 09:30990EUR / 1340EUR
MünchenWed, 2016-06-29 09:30990EUR / 1340EUR

Some of our clients