Introduction to Advertising Training Course

Primary tabs

Course Language

This course is delivered in German or English.

Course Code

adintro

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works

Course Outline Course Outline

  • What advertising can and can’t do
  • Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
  • Advantages and disadvantages of a range of traditional and ambient media
  • Using a rate card and booking space
  • How to brief a creative and other suppliers
  • How advertising agencies work; typical structure and key roles
  • The key elements of an advertisement; headlines, body copy, straplines
  • What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
  • Using a response mechanism
  • Other useful tools and techniques

Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1230EUR
(39)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 1230EUR
Request quote
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 990EUR
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 1230EUR 1230EUR 990EUR
2 790EUR 765EUR 645EUR
3 643EUR 610EUR 530EUR
4 570EUR 533EUR 473EUR
Cannot find a suitable date? Choose Your Course Date >>
Too expensive? Suggest your price

Related Categories


Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Drupal 8 Themes Bremen Wed, 2016-08-24 09:30 980EUR / 1330EUR
Git for Victims of Subversion Köln Wed, 2016-08-24 09:30 980EUR / 1330EUR

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
BremenThu, 2016-08-11 09:30990EUR / 1340EUR
KölnThu, 2016-08-11 09:30990EUR / 1340EUR
MünchenThu, 2016-08-11 09:30990EUR / 1340EUR
NürnbergMon, 2016-08-15 09:30990EUR / 1340EUR
Berlin Fri, 2016-08-26 09:30990EUR / 1390EUR

Some of our clients