Statistic analysis in market research Training Course

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Course Language

This course is delivered in German or English.

Course Code


Duration Duration

28 hours (usually 4 days including breaks)

Requirements Requirements

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

Overview Overview

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 3518EUR
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 3518EUR
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Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 3890EUR
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The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 3518EUR 3518EUR 3890EUR
2 2214EUR 2189EUR 2375EUR
3 1779EUR 1746EUR 1870EUR
4 1562EUR 1525EUR 1618EUR
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Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
Frankfurt am MainTue, 2016-10-18 09:303890EUR / 4690EUR
PotsdamTue, 2016-10-18 09:303890EUR / 4690EUR
Berlin Tue, 2016-11-08 08:002918EUR / 3518EUR
HamburgTue, 2016-11-29 09:303890EUR / 4690EUR
HannoverTue, 2016-11-29 09:303890EUR / 4690EUR

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