Digital Marketing in China Schulung

Kurs Code

digimarketingchina

Dauer

14 hours (üblicherweise 2 Tage inklusive Pausen)

Voraussetzungen

  • A general understanding of Internet and Computers
  • A general understanding of Digital Marketing concepts (western style) is helpful for comparison purposes

 

Überblick

Dieses Training ist am besten für Leute geeignet, die sich mit digitalem Marketing und Strategien beschäftigen. Die Schulung behandelt die Konzepte, die für die Verbreitung digitaler Medien in China von entscheidender Bedeutung sind. Es werden wichtige digitale Marketingkonzepte vorgestellt, von Mobile Marketing und Social Media Marketing bis hin zu Email Marketing, PPC-Marketing und SEO. Am Ende des Trainings verstehen wir die Bedeutung von Analytik und guter Strategie anhand geeigneter Beispiele.

Machine Translated

Schulungsübersicht

Introduction to Digital Marketing in China

  • Background
  • Upcoming trends and examples

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

  • Understanding SEO in China
  • Search Engine Marketing (SEM) in China
  • PPC Marketing in China
  • Keyword Analysis

Digital Display Advertising

  • Creating and Displaying Ads
  • Targetting your Audience

Email Marketing

  • Overview of Email Marketing in China
  • Tactics and Tools
  • Designing and creating email campaigns
  • Importance of good templates
  • Spam check

Social Media Marketing

  • Overview of Chinese Social Media Channels
  • Comparing western Social Media with Chinese Social Media
  • Creating and managing content
  • Engaging your users across social media
  • Auto-posting and post-scheduling
  • Campaigns
  • Forums and their importance
  • Case study

Mobile Marketing

  • Understanding Mobile Marketing in China
  • Tactics and tools - from SMS to WeChat
  • Targetting prospective users
  • Conversions and failures

Analytics

  • Overview of analytics in China
  • Using Baidu analytics tools
  • Use of available metrics to improve your campaigns
  • Understanding Demographics

Strategy & Planning

  • Engaging with Chinese customers
  • Importance of budget
  • Selecting the most appropriate channels
  • Strategy discussion
  • Case Studies

Erfahrungsberichte

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