Online or onsite, instructor-led live Brand Management training courses demonstrate through interactive discussion and hands-on practice the fundamentals and advanced topics of Brand Management.
Brand Management training is available as "online live training" or "onsite live training". Online live training (aka "remote live training") is carried out by way of an interactive, remote desktop. Berlin onsite live Brand Management trainings can be carried out locally on customer premises or in NobleProg corporate training centers.
Our training facilities are located at Brückenstr. 4 in Berlin. Located on the fourth floor of a well-kept office building, our premises offer enough space for successful training courses in the heart of Berlin, within walking distance of the Jannowitzbrücke station.
Directions
The NobleProg training facilities are located in the heart of Berlin's Mitte district, just one underground station from Alexanderplatz, one of the centres of this vibrant city. By public transport you can reach us either by underground line U8 to Jannowitzbrücke station, followed by about 100 meters on foot.
Parking
Cars can be parked in the area along Brückenstr. and the nearby side streets, even if you may have to search for a moment. There is no charge for parking.
Local Amenities
Around the Rosenthaler Platz there are numerous small restaurants and shops where you can eat well and cheaply. There are also some hotels close by if you need accommodation for the training.
Our training facilities are located at Dianastrasse 46 in Potsdam-Babelsberg.
Our spacious training rooms are located directly opposite the Filmstudios Babelsberg and offer optimal training conditions for your needs.
Arrival
The NobleProg training facilities are conveniently located near the Medienstadt Babelsberg railway station,
and the A115 motorway is also easily accessible.
Parking
Parking is available in the surrounding streets around our training rooms.
Local Services
Potsdam offers numerous hotels and restaurants and is easily accessible thanks to its well-developed public transport system.
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
A brand's digital presence is essential for a business's survival in today's connected world.
This instructor-led, live training is aimed at marketing professionals of all levels who wish to strengthen a business's online brand positioning, evaluate brand performance and manage brand image and reputation through conducting a thorough Online Brand Audit.
The sum of multiple online touch points will ultimately shape how your target audiences perceive your company, and whether or not they choose to do business with you.
An online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning in a given market.
In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will dissect how your brand is being spoken about on online channels your business doesn't own, to evaluate brand perception.
By the end of conducting an online brand audit, you'll be empowered to develop a transformative brand marketing strategy that aligns with greater business goals.
Although this course falls under the category of 'Brand Management', it touches so many other disciplines within an organization; from customer experience and online user journeys to uncovering insights to marketing strategy and planning.
By the end of this training, participants will be able to:
Evaluate a brand's online presence for strengths and weaknesses.
Uncover a business's online reputation and image.
Identify and strengthen a brand's positioning in a given market.
Build a results-driven brand strategy and integrated online marketing communication plan.
Conduct a competitive brand analysis and build industry perceptual maps.
Conduct an SEO audit.
Learn the updated SEO guidelines in the age of AI.
Uncover valuable insights about how different customer groups perceive a business and its products or services.
Administer online social listening.
Use AI to make conducting routine brand audits more efficient.
This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole
Format of the course
A combination of:
Facilitated Discussions
Slide Presentations
Exercises
By the end of the workshop, attendees will be able to:
Explain what “brand” is and how they can influence it
Understand the process for Change strategies and your company’s position within them
Detail the relevant principles underlying any change to a business
Realise the importance of Customer / Stakeholder relationships in the successful running of any business
Define the financial aspects of a business and of the delegates’ part of that business
Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
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Testimonials (1)
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
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