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Duration 14 hours
Course Outline
Data Integration in Looker Studio
- Introduction to data source connectors
- Linking Google Analytics, BigQuery, and external platforms
- Addressing frequent data integration challenges
Custom Metrics and Calculated Fields
- Developing calculated fields for bespoke analysis
- Utilizing formulas to derive unique metrics
- Merging data from various sources
Advanced Data Visualization Techniques
- Investigating advanced chart types (e.g., scatter plots, heatmaps)
- Creating interactive dashboards equipped with filters and controls
- Including dynamic date ranges and drilldown capabilities
Automating Reports and Workflows
- Configuring real-time data updates
- Scheduling and distributing automated reports
- Connecting Looker Studio with other tools and platforms
Best Practices for Data Storytelling
- Effective use of color, layout, and text
- Adapting reports for specific audiences
- Maintaining data accuracy and consistency in reporting
Final Project: Constructing an Advanced Dashboard
- Building a dashboard that integrates multiple data sources
- Designing advanced visualizations and interactivity features
- Presentation of insights and strategic recommendations
Summary and Next Steps
Requirements
- Familiarity with Looker Studio or general data visualization concepts
- Experience with at least one data source, such as Google Analytics or spreadsheets
Audience
- Data analysts
- Marketing specialists
- Operations teams
- Team leads
