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Duration 14 hours
Course Outline
Introduction to Generative AI in Marketing
- An overview of generative AI and its importance in the marketing landscape.
- Reviewing real-world examples of AI-driven marketing initiatives.
- Exploring the primary advantages and potential challenges of implementing generative AI.
Preparing Your Environment
- Getting familiar with the OpenAI API and Google Cloud Platform.
- Performing initial configurations and account setup.
Creating AI-Powered Marketing Content
- Defining customer personas and refining your targeting strategy.
- Adapting content to suit various marketing channels.
Weaving AI Content into Your Strategy
- Ensuring AI-generated materials align with your overarching business objectives.
- Deploying AI content across email, social media, and advertising platforms.
- Utilizing the right tools and methods for smooth integration.
Measuring and Refining Campaign Success
- Identifying key metrics and KPIs specific to AI-driven efforts.
- Leveraging AI to analyze performance and extract actionable insights.
- Fine-tuning campaigns based on data derived from AI analysis.
Ethical Implications in AI Marketing
- Maintaining transparency and fairness in how AI content is produced.
- Managing privacy issues and ensuring robust data protection.
- Adopting best practices for responsible and ethical AI usage.
Key Takeaways and Future Directions
Requirements
- A foundational grasp of core marketing concepts.
- Familiarity with AI and machine learning basics (suggested but not mandatory).
Who Should Attend
- Marketing specialists.
- Digital strategists.
- Technology enthusiasts with an interest in marketing.
Testimonials (3)
Comprehensiveness about the backround; how to do a prompt.
Olaf Kannt - Helios Klinikum Krefeld
Course - Generative AI and Prompt Engineering in Healthcare
the tips and recommended prompts that we can take away from this training
Lee Mei Lin - ST Engineering IHQ Pte Ltd
Course - InVideo AI: Creating Engaging Short-Form Videos
use of proper and effective prompt