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Duration 14 hours
Course Outline
Fundamentals of Generative Media on Vertex AI
- Introduction to Veo, Imagen, Chirp, and Lyria
- Application scenarios across various industries
- Practical session: Configuring the Vertex AI environment
Image Creation using Imagen
- Designing prompts for high-fidelity images
- Considering style, consistency, and branding
- Practical session: Generating product visuals
Video Production using Veo
- Implementing text-to-video pipelines
- Refining and editing generative video assets
- Practical session: Creating concise marketing videos
Audio and Speech generation with Chirp
- Utilizing text-to-speech and speech-to-text features
- Applications in voice cloning and accessibility
- Practical session: Developing branded audio assets
Music Composition with Lyria
- Generative composition techniques for diverse genres
- Incorporating music into marketing and media strategies
- Practical session: Producing background scores
Integrating Media Modalities
- Linking outputs across models (image + audio + video)
- Constructing multimodal workflows for narrative impact
- Practical session: Assembling a complete multimedia campaign package
Enterprise Deployment and Best Practices
- Ethical implications and brand safety measures
- Workflow optimization for scalability and compliance
- Case studies on enterprise implementation
Conclusion and Recommended Next Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental understanding of generative AI principles
- Knowledge of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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