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Duration 14 hours
Course Outline
Introduction
Overview of Matomo
Installation and Configuration of Matomo
Exploring Core Matomo Features
Matomo Integration Strategies
Tracking Goals and Events
Analyzing Segments and Funnels
User Flow Analysis
Heatmaps and Session Recording
Media and Form Analytics
Leveraging Search Engine Keywords
Creating Custom Reports and Roll-Ups
Multi-Channel Attribution Modeling
A/B Testing Methodologies
Activity Audit Logs
White Labeling Options
Summary and Future Steps
Requirements
- Foundational understanding of data and data analytics principles
Target Audience
- Web analysts
- Data analysts
- Market researchers
- Marketing and sales professionals
- System administrators
Testimonials (1)
It felt very well paced and Yashank was a great trainer!
