Pardot for Marketing Analysts Training Course

This live, instructor-led session, delivered either online or onsite, is designed for web developers aiming to build real-time applications with Salesforce Development.

By the conclusion of this training, participants will have the capability to:

• Construct real-time applications using the Apex programming language.
• Build test classes in Apex to boost code coverage in Salesforce.
• Establish and utilize REST and SOAP web services via Apex.

This instructor-led, live training in Germany (online or onsite) is aimed at intermediate-level developers who wish to learn how to design, develop, and deploy responsive and dynamic email templates tailored for various Salesforce marketing campaigns.

By the end of this training, participants will be able to:

• Use HTML5 and CSS3 to design and develop responsive, accessible, and interactive email templates that are optimized for performance across various devices and email clients within the Salesforce ecosystem.
• Leverage Salesforce data to create personalized email experiences.
• Test, deploy, and analyze email campaigns within Salesforce, including the use of analytics to inform decisions and optimize future campaigns for better performance and higher engagement.

This live, instructor-led training, delivered either online or onsite, is designed for marketing, sales, and customer service professionals aiming to master the setup, management, and monitoring of Salesforce to improve customer service delivery.

By the end of the program, participants will be capable of:

• Setting up their Salesforce account to handle profile management, activity tracking, view and layout customization, and personal settings.
• Utilizing Salesforce features and tools to attract, win over, and service existing and potential customers.
• Building reports and dashboards to derive valuable analytics and business insights.

This live, instructor-led training, conducted in Germany (either online or onsite), is designed for administrators seeking to use Salesforce Lightning to build web applications.

By the end of this training, participants will be able to:

• Build responsive applications with Salesforce Lightning.
• Develop applications with little to no code.
• Create a lightning application from scratch.

This live, instructor-led training, conducted in Germany (either online or onsite), is designed for intermediate-level marketing professionals aiming to acquire the expertise needed to utilize Salesforce Marketing Cloud for robust digital marketing and customer engagement.

By the end of this course, participants will be able to:

• Comprehend the features, functionalities, and architecture of Salesforce Marketing Cloud.
• Learn to create, manage, and optimize email, social, mobile, and advertising campaigns using Marketing Cloud.
• Manage data within Marketing Cloud, build segmented audiences, and leverage data for targeted marketing efforts.

This live, instructor-led session is conducted in Germany (either online or onsite) and is designed for sales professionals ranging from beginner to intermediate levels. It focuses on leveraging Salesforce to oversee leads, opportunities, accounts, and customer interactions, with the goal of boosting deal closure rates and strengthening sales performance.

By the conclusion of this training, participants will be capable of:

• Confidently navigating the Salesforce Sales Cloud interface.
• Managing leads, contacts, accounts, and opportunities.
• Utilizing Salesforce tools to streamline workflows and track performance.
• Using reports and dashboards to gain insights into the sales pipeline.

This live, instructor-led session, delivered either online or onsite in Germany, is designed for beginner-level sales professionals and administrators aiming to effectively operate and manage Salesforce Sales Cloud and its administrative functions.

By the conclusion of this training, attendees will be able to:

• Proficiently navigate and apply Salesforce Sales Cloud features.
• Manage key records including leads, accounts, contacts, opportunities, and cases.
• Produce reports and dashboards to gain sales insights.
• Establish automation and define workflow rules inside Salesforce.
• Adjust security parameters and control user access.
• Link Salesforce with Power BI, Tableau, and additional tools to enable real-time data analysis.