Course Outline
Introduction
• Why products fail: building solutions customers don't need
Customer Interviews
• Preparing an interview guide
• Questioning techniques to avoid leading the customer
• Synthesizing interview findings
Journey and Process Mapping
• Mapping the customer journey
• Identifying authentic pain points
From Insights to Action
• Converting insights into hypotheses
• Transforming hypotheses into backlog items
Prototype Testing
• Validating ideas cost-effectively before development
• Collaborating with UX on prototypes
Practice
• Conducting an interview round and journey mapping exercise on a real case
Summary and Next Steps
Requirements
Prerequisites
• No previous experience in customer research is necessary
Target Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams aiming to make decisions based on customer evidence
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.