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 Duration 7 hours

Course Outline

Introduction

• Why products fail: building solutions customers don't need

Customer Interviews

• Preparing an interview guide
• Questioning techniques to avoid leading the customer
• Synthesizing interview findings

Journey and Process Mapping

• Mapping the customer journey
• Identifying authentic pain points

From Insights to Action

• Converting insights into hypotheses
• Transforming hypotheses into backlog items

Prototype Testing

• Validating ideas cost-effectively before development
• Collaborating with UX on prototypes

Practice

• Conducting an interview round and journey mapping exercise on a real case

Summary and Next Steps

Requirements

Prerequisites

• No previous experience in customer research is necessary

Target Audience

• Product Owners and product managers
• UX designers and researchers
• Business teams aiming to make decisions based on customer evidence

Number of participants


Price per participant (excl. VAT)

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