Make for Marketing Automation Training Course

This instructor-led, live session in Germany (delivered online or onsite) is tailored for senior AI/ML engineers, data scientists, and tech innovators seeking to weave AI capabilities into their Make workflows for superior process optimization and automation.

By the end of the session, participants will possess the skills to:

• Understand how AI and machine learning enhance automation.
• Integrate AI/ML models into Make workflows through APIs.
• Apply sentiment analysis, predictive modeling, and data-driven decision logic.
• Optimize and expand AI-powered automation workflows.

This live, instructor-led training available in Germany (either online or onsite) is tailored for advanced developers, system integrators, and technical operations teams aiming to refine their automation workflows through the integration of external APIs with Make.

By the conclusion of the session, participants will possess the ability to:

• Comprehend Make’s API architecture and how to broaden its functional scope.
• Utilize APIs to connect third-party applications effectively.
• Build custom connectors for applications lacking native support.
• Employ sophisticated automation methods using Make and APIs.

A strong digital presence is a prerequisite for business sustainability in our connected world.

This live, instructor-led training empowers marketing professionals of all levels to enhance online positioning, assess brand performance, and manage reputation through a rigorous Online Brand Audit.

The cumulative effect of every digital interaction shapes how your target market views your company, ultimately determining their willingness to do business with you.

For organizations aiming to evaluate and strengthen their market position, the Online Brand Audit has become an industry standard.

In addition to reviewing owned digital assets, this audit explores external channels to analyze how the brand is discussed, providing a clear picture of market perception.

By the end of the process, you will be prepared to develop a strategic brand plan that supports broader business goals.

Although situated within Brand Management, this training spans multiple functional areas, including customer experience, user journey optimization, insight discovery, and marketing planning.

Upon completing this training, participants will be able to:

• Assess the strengths and weaknesses of a brand’s online presence.
• Gain insight into the business’s online reputation and public image.
• Identify and reinforce the brand’s market positioning.
• Create a results-focused brand strategy and integrated digital communication plan.
• Conduct competitive analysis and construct industry perceptual maps.
• Perform an SEO audit.
• Understand updated SEO guidelines for the age of AI.
• Discover insights into how different customer groups perceive the business and its services.
• Manage online social listening initiatives.
• Utilize AI to improve the efficiency of routine brand audits.

This instructor-led, live training in Germany (delivered online or onsite) targets social media managers and marketing professionals with beginner to intermediate expertise who seek to build and oversee online communities, develop compelling content strategies, and boost brand engagement.

By the conclusion of this training, participants will be capable of:

• Defining target audiences and adjusting social media strategies to meet their needs.
• Selecting the right social media platforms based on business goals.
• Creating effective content strategies, including content pillars, formats, and calendars.
• Refining social media tactics through competitor analysis.
• Building paid ad campaigns and tracking their success.
• Effectively engaging and moderating online communities.
• Managing social media crises to protect brand reputation.
• Applying ethical best practices and social media policies.

This instructor-led live training is conducted in Germany (online or onsite), specifically designed for intermediate IT professionals and automation engineers aiming to master Make’s advanced features, optimize complex workflows, and manage errors with confidence.

By the conclusion of this program, participants will be capable of:

• Utilizing Make’s advanced features to drive workflow automation.
• Enhancing workflows through conditional logic, iterators, and error handling.
• Integrating multiple applications for seamless automation.
• Monitoring and troubleshooting workflows to maximize efficiency.
• Implementing best practices to scale workflow automation solutions.

This instructor-led live training in Germany (offered online or on-site) is designed for intermediate professionals looking to harness Make for integrating diverse business applications, optimizing operations, and driving productivity gains.

By the conclusion of this program, participants will have the ability to:

• Implement automated workflows that bridge different business applications.
• Utilize Make to integrate SaaS platforms such as Google Workspace, Slack, Trello, and Stripe.
• Develop and execute multi-step workflows without writing code.
• Enhance performance and troubleshoot automated workflow issues.

This live, instructor-led training in Germany (online or onsite) is designed for intermediate-level remote teams, project managers, and HR professionals aiming to automate collaboration and task management processes with Make.

By the end of this training, participants will be able to:

• Automate team collaboration tasks and notifications.
• Integrate Make with project management tools.
• Streamline HR and onboarding workflows.
• Improve task tracking and reporting with automation.

This instructor-led, live training in Germany (available online or on-site) targets intermediate-level data professionals aiming to utilize Make for developing automated data pipelines and refining data synchronization operations.

By the conclusion of this training, participants will be capable of:

• Implementing automated data pipelines using Make.
• Integrating a variety of data sources, such as databases, CRMs, and cloud applications.
• Executing real-time data synchronization and transformation procedures.
• Optimizing performance and troubleshooting automation workflows.

This instructor-led, live session in Germany (online or onsite) is specifically tailored for advanced DevOps specialists seeking to streamline CI/CD pipelines, enhance infrastructure monitoring, and refine cloud deployment processes through the utilization of Make.

Upon completion of this training, participants will be equipped to:

• Streamline CI/CD workflows by leveraging Make to integrate with Jenkins, GitHub, and Docker.
• Oversee infrastructure automation tasks, including the provisioning and continuous monitoring of cloud assets.
• Deploy efficient automation strategies for code release, testing cycles, and rollback procedures.
• Enhance infrastructure orchestration by harnessing Make’s sophisticated integration capabilities.

This instructor-led, live training in Germany (online or onsite) is tailored for intermediate-level eCommerce professionals seeking to enhance their sales and inventory management efficiency using Make.

By the end of this session, participants will be capable of:

• Linking eCommerce platforms like Shopify, WooCommerce, and Etsy to Make.
• Streamlining inventory updates and order monitoring across various platforms.
• Establishing automated processes for customer interaction and support.
• Improving sales and inventory control via sophisticated automation strategies.

This instructor-led, live training takes place in Germany (either online or onsite) and is tailored for beginners who want to master the basics of workflow automation and streamline their everyday tasks with Make.

Once this training is completed, participants will be capable of:

• Designing and overseeing workflows within Make.
• Connecting various applications into automated workflows.
• Streamlining simple tasks, including data synchronization, sending notifications, and managing files.
• Utilizing pre-existing templates and developing custom workflows.
• Applying methods to identify issues and resolve errors in workflows.

Repetitive processes spanning different tools can be automated without requiring programming skills. This two-day course delves into Zapier, Make.com, and n8n, covering AI integrations, AI agents, human oversight, error management, and operational best practices. Participants will develop several automations and conclude by implementing one tailored to their own daily tasks.

This live, instructor-led training in Germany is tailored for: Specialist users, operations teams, assistants, and citizen developers aiming to automate recurring workflows between their tools.

By the conclusion of this training, participants will be capable of:

• Understanding triggers, actions, data flow, and mapping
• Differentiating Zapier, Make.com, and n8n by purpose, cost, hosting, and data protection
• Creating initial automations in all three platforms
• Incorporating AI steps for data classification, summarization, and extraction
• Implementing AI agent steps with tool usage and human approval
• Establishing error handling, monitoring, and documentation for operational stability
• Automating a personal workflow from daily operations

Course Format

• Duration: 2 days (7 hours each)
• Interactive training with a trainer, including discussions and hands-on exercises on participants' own use cases
• Day 1 Outcome: Each participant will have a working Zap and a Make.com scenario with an AI step and error handling
• Day 2 Outcome: Each participant will have an n8n workflow with an AI agent and approval, along with an own automation from daily work

Customization Options

• To request a customized training for this course, please contact us to arrange.

This live, instructor-led training in Germany is tailored for intermediate-level professionals aiming to automate business operations and construct their first AI agent via Make.

By the conclusion of the program, participants will be equipped to:

• Develop no-code workflows in Make incorporating triggers and webhooks.
• Link AI agents to their data streams within a flow.
• Automate genuine end-to-end processes, including error management and monitoring.