Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 21 hours
Course Outline
Defining the Target Market
- Comprehending audience personas
- Applying market research techniques
- Understanding the social media behaviors of target customers
Selecting the Right Social Media Platforms
- Evaluating various platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business goals with the strengths of each platform
- Optimizing profiles to maximize engagement
Building a Social Media Strategy
- Developing content pillars and determining content types
- Establishing a content calendar and scheduling posts
- Striking a balance between organic and paid content
Competitor Analysis
- Identifying key competitors
- Examining their social media strategies
- Leveraging insights to gain a competitive edge
Creating and Managing Paid Ads
- Introduction to social media advertising principles
- Setting up ad campaigns and defining audience targeting
- Monitoring ad performance and optimizing results
Community Moderation and Engagement
- Best practices for interacting with followers
- Managing negative feedback and customer complaints
- Encouraging user-generated content and community interaction
Social Media Crisis Management
- Recognizing potential social media crises
- Formulating a crisis response plan
- Maintaining brand credibility during high-pressure situations
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) in social media
- Utilizing analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Drafting internal social media guidelines
- Addressing legal considerations and data privacy
- Promoting ethical engagement and responsible content sharing
Summary and Next Steps
- Review of key concepts
- Resources for continued professional development
- Q&A and discussion session
Requirements
- A foundational understanding of major social media platforms
- Familiarity with core digital marketing concepts
- Experience in content creation is advantageous
Target Audience
- Social media managers
- Marketing professionals
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
