Course Outline
Adobe Creative Cloud Workflow Essentials
- Examining the role of Photoshop, Illustrator, Premiere Pro, and After Effects within a business content workflow
- Selecting the appropriate application for graphics, video, and motion tasks
- Organizing files, libraries, linked assets, and project folders to facilitate efficient team collaboration
Creating Polished Graphics with Photoshop
- Utilizing layers, smart objects, masks, selections, and adjustment tools
- Retouching and optimizing images for campaigns, presentations, websites, and social media platforms
- Practical exercise: Build a branded promotional visual from provided assets
Building Reusable Brand Assets with Illustrator
- Creating and refining vector shapes, icons, logos, and supporting graphic elements
- Applying typography, color, and layout choices to ensure brand consistency
- Practical exercise: Develop a set of reusable business graphics or marketing assets
Editing Business Video in Premiere Pro
- Importing and organizing media, creating sequences, and managing an efficient editing workflow
- Refining cuts, adding titles and transitions, and preparing content for internal or marketing use
- Enhancing video with basic color correction, audio cleanup, and export settings suitable for common channels
- Practical exercise: Edit a short promotional or internal communication video
Producing Simple Motion Graphics with After Effects
- Working with compositions, layers, keyframes, and essential animation controls
- Creating animated text, logo reveals, and simple motion elements for digital content
- Practical exercise: Produce a short animated intro, title sequence, or social media motion asset
Integrating Projects Across Applications
- Moving and updating assets between Photoshop, Illustrator, Premiere Pro, and After Effects
- Exporting and packaging deliverables for web, presentations, social media, and internal communications
- Practical exercise: Combine graphics, video, and animation into one final content piece
Review and Practical Best Practices
- Applying workflow tips for faster production, cleaner file management, and more consistent output
- Reviewing participant work and identifying realistic improvements for workplace projects
- Planning next steps for continued practice and team adoption post-training
Requirements
- Familiarity with Adobe Creative Cloud applications and standard design workflows
- Experience creating simple graphics, editing images, or working with short video clips
- Confidence in using a computer for creative tasks, including managing files and folders
Audience
- Marketing and communications professionals producing visual content for business purposes
- Designers and content creators aiming to enhance their Adobe workflow across multiple applications
- Corporate teams responsible for graphic design, video editing, and digital content production
Testimonials (3)
What I liked most about the training was the technical color and video performance theory session. It helped me clearly understand the reasoning behind key production decisions, such as why specific frame rates are chosen for different types of videos and how particular color spaces impact visual quality and performance. Having this theoretical foundation made the technical concepts more meaningful and easier to apply in practical scenarios.
Jason Lee
Course - Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Animate, and Character Animator) for Beginners
Marko was very knowledgeable, friendly and explained in a very clear way. He also brought so many use cases, examples from his broad experience and was super interactive with us.
Delia Roxana Isfan-Stan
Course - Adobe Acrobat: PDF Creation and Editing
Marko’s openness to answer all our questions
