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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • The role of ChatGPT within external communications workflows
  • Understanding the capabilities and limitations when crafting public-facing messages
  • Principles of responsible and ethical communication using AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT for policy updates, emergency alerts, and formal statements
  • Generating tailored versions for different platforms (web, print, social media)
  • Ensuring factual accuracy and preparing content for approval

Social Media Messaging with ChatGPT

  • Crafting concise, platform-appropriate posts for X, LinkedIn, and Facebook
  • Refining tone and voice to align with specific audience expectations
  • Developing campaigns incorporating hashtags, calls to action, and optimal timing cues

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Reviewing translated content to ensure readability and accessibility

Templates and Reusable Prompts

  • Developing reusable content structures for FAQ responses and status updates
  • Integrating tone and style guidelines directly into prompts
  • Utilizing examples to guide ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Prompting for specific tones such as informative, empathetic, or reassuring
  • Evaluating output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging practices
  • No previous experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public relations teams

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