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Duration 4 hours
Course Outline
The Design Thinking Mindset & Innovation Landscape
- The 5 Stages: A comprehensive exploration of the Empathize, Define, Ideate, Prototype, and Test phases.
- Innovation Theory: Examining the connection between Design Thinking, disruptive innovation, and entrepreneurship.
- The Problem Space: Learning to identify patterns and define problems, emphasizing why pinpointing the correct issue is often more critical than the solution itself.
- Group Exercise: A session focused on distinguishing between "Why" and "How," selecting a real-world complex problem to address throughout the day.
Empathy, User Research & Problem Definition
- Empathy Mapping: Utilizing techniques to deeply understand user pain points, needs, and motivations.
- Stakeholder Mapping: Identifying all affected parties and strategies for effective engagement.
- The Persona: Developing representative archetypes of the target audience.
- Defining the Problem: Crafting effective Problem Statements (Point-of-View statements) and "How Might We" (HMW) questions to frame the challenge.
- Workshop: Drafting personas and problem statements for the group's selected case study.
Ideation & Divergent Thinking
- Generating Ideas: Techniques to overcome creative blocks, including SCAMPER, brainstorming rules, and the "Worst Possible Idea" method.
- Idea Selection: Methods for filtering and prioritizing concepts, such as Dot Voting and the Impact/Effort Matrix.
- Agile Estimation: Introduction to basic techniques for assessing the viability of ideas.
- Group Exercise: A rapid ideation sprint aimed at generating solutions for the defined problem.
Prototyping & The Art of Failing Fast
- Prototyping: Core principles of rapid prototyping, using materials like paper, cardboard, and techniques like storyboarding and role-play.
- Testing: Strategies for formulating test plans and gathering meaningful feedback.
- Iterative Approach: The "Build-Measure-Learn" cycle, embracing failure as a valuable learning tool.
- Tools: Introduction to Customer Journey Maps and Service Blueprints to visualize the proposed solution.
- Workshop: Creating low-fidelity prototypes of the most promising solutions.
Testing, Evaluation & Refinement
- Running the Test: Best practices for presenting prototypes and asking the right questions to elicit useful data.
- Feedback Loops: Learning to distinguish between constructive feedback and personal preferences.
- Model Drift: Recognizing when a solution begins to deviate from the user's core needs.
- Group Exercise: Peer testing of prototypes and refining the solution based on collected feedback.
Scaling Impact & Leadership Readiness
- Business Model Innovation: Aligning the developed solution with the Business Model Canvas.
- Critical Thinking & Leadership: Integrating the Design Thinking mindset into daily operations and strategic decision-making.
- Cultural Implementation: Strategies for overcoming resistance to change and fostering a culture of psychological safety.
- Final Reflection: Reviewing key takeaways, creating personal action plans, and concluding the learning journey.
Requirements
Who Should Attend
- Professionals aiming to sharpen their creative problem-solving and innovation capabilities.
- Leaders who wish to cultivate a culture of empathy and forward-thinking within their teams.
- Individuals with an interest in disruptive innovation, product design, or process optimization.
Testimonials (1)
Seeing aspects of idea generation, especially during the activity where we first listed bad ideas and then made the list of good ideas. I found it actually helped to get the bad ideas out as it got me into the swing of coming up with ideas, regardless of whether they were good or bad.
