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 Duration 14 hours

Course Outline

Foundations of Customer Communication

  • The critical role of effective communication.
  • Applying emotional intelligence to client relationships.
    • Core emotional intelligence principles for managing difficult clients.
    • Active listening and cultivating empathy.
    • Strategic phrasing to shift a difficult client's perspective.
  • Profiles of contemporary customers.
  • Drivers of client difficulty:
    • Inherent nature or personality traits.
    • Intentions to secure additional benefits from the situation.
    • Misunderstanding of sales terms and conditions.
    • Receipt of substandard customer service.
    • Failure to adhere to product or service quality benchmarks.
    • Personal or financial losses resulting from ineffective service.

Variations of Conflict in Commercial Interactions

  • Disputes stemming from misunderstandings.
  • Conflicts arising from calculation or deduction errors.
  • Tensions resulting from unmet expectations.

Addressing Complaints and Claims

  • Diagnosing the core issue.
  • Designating accountability for conflict management.
  • Methods for addressing objections (including the 'fog bank' technique).
  • Case study: Managing a complaint regarding unsatisfactory service.

Approaches to Conflict Resolution

  • Procedural steps for effective resolution.
  • Active listening and solution formulation.
  • Targeted techniques for engaging difficult clients (such as the 'mirror' technique).
  • Transforming objections into sales opportunities.
  • Additional beneficial strategies.

Self-Care and Emotional Regulation

  • The necessity of self-care when engaging with complex clients.
  • Methods for controlling stress and frustration.

Customer Satisfaction Metrics and Service Assessment

  • The purpose and value of customer satisfaction surveys.
  • Crafting impactful survey questions.
  • Gathering and interpreting feedback data.
  • Leveraging insights to enhance service quality and client retention.

Practical Scenarios with Participants

  • Role-playing exercises: Managing challenging client interactions.
  • Collaborative analysis of actual customer complaints.
  • Formulating a follow-up and service evaluation strategy.

Recap and Future Directions

Requirements

  • Familiarity with core customer service principles.
  • Prior experience in client-facing positions.
  • A genuine commitment to enhancing communication and conflict resolution abilities.

Target Audience

  • Customer service representatives.
  • Sales and account management professionals.
  • Supervisors and team leaders responsible for client relationships.

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Price per participant (excl. VAT)

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