Course Outline
Foundations of Customer Communication
- The critical role of effective communication.
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Applying emotional intelligence to client relationships.
- Core emotional intelligence principles for managing difficult clients.
- Active listening and cultivating empathy.
- Strategic phrasing to shift a difficult client's perspective.
- Profiles of contemporary customers.
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Drivers of client difficulty:
- Inherent nature or personality traits.
- Intentions to secure additional benefits from the situation.
- Misunderstanding of sales terms and conditions.
- Receipt of substandard customer service.
- Failure to adhere to product or service quality benchmarks.
- Personal or financial losses resulting from ineffective service.
Variations of Conflict in Commercial Interactions
- Disputes stemming from misunderstandings.
- Conflicts arising from calculation or deduction errors.
- Tensions resulting from unmet expectations.
Addressing Complaints and Claims
- Diagnosing the core issue.
- Designating accountability for conflict management.
- Methods for addressing objections (including the 'fog bank' technique).
- Case study: Managing a complaint regarding unsatisfactory service.
Approaches to Conflict Resolution
- Procedural steps for effective resolution.
- Active listening and solution formulation.
- Targeted techniques for engaging difficult clients (such as the 'mirror' technique).
- Transforming objections into sales opportunities.
- Additional beneficial strategies.
Self-Care and Emotional Regulation
- The necessity of self-care when engaging with complex clients.
- Methods for controlling stress and frustration.
Customer Satisfaction Metrics and Service Assessment
- The purpose and value of customer satisfaction surveys.
- Crafting impactful survey questions.
- Gathering and interpreting feedback data.
- Leveraging insights to enhance service quality and client retention.
Practical Scenarios with Participants
- Role-playing exercises: Managing challenging client interactions.
- Collaborative analysis of actual customer complaints.
- Formulating a follow-up and service evaluation strategy.
Recap and Future Directions
Requirements
- Familiarity with core customer service principles.
- Prior experience in client-facing positions.
- A genuine commitment to enhancing communication and conflict resolution abilities.
Target Audience
- Customer service representatives.
- Sales and account management professionals.
- Supervisors and team leaders responsible for client relationships.
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs