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Duration 14 hours
Course Outline
Introduction to Prompt Engineering in Marketing and Sales
- Grasping the mechanics of AI-driven content creation
- Surveying available AI tools for digital marketing and sales
Generating Content with AI
- Crafting high-impact ad copy with AI assistance
- Refining prompts for blogs, social media, and email campaigns
- Developing SEO-optimized content and conducting keyword research via AI
Enhancing Customer Engagement through AI
- Deploying AI chatbots for lead acquisition and support
- Enriching social media interactions with AI-crafted replies
Automating Sales Workflows with AI
- Streamlining follow-ups and responses using AI prompts
- Utilizing AI-generated scripts and negotiation prompts
Leveraging AI Insights for Data-Driven Marketing and Sales
- Evaluating customer sentiment using AI
- Improving conversion rate optimization with AI-derived insights
Integrating AI into Marketing and Sales Automation Platforms
- Linking AI prompts with CRM systems like Salesforce and HubSpot
- Automating workflows via AI-enabled tools such as Zapier, Make, or Python scripts
Ethical Implications and Best Practices
- Ensuring AI-generated content reflects brand voice and identity
Practical Labs and Case Studies
Recap and Future Directions
Requirements
- A foundational grasp of marketing and sales operations
- Hands-on experience with digital marketing channels, such as social media, email marketing, or CRM systems
- Acquaintance with AI-powered tools (highly encouraged but not mandatory)
Target Audience
- Digital marketers
- Content creators
- Sales teams and professionals
Testimonials (2)
Comprehensiveness about the backround; how to do a prompt.
Olaf Kannt - Helios Klinikum Krefeld
Course - Generative AI and Prompt Engineering in Healthcare
use of proper and effective prompt