Strategic Marketing Training Course

A strong digital presence is a prerequisite for business sustainability in our connected world.

This live, instructor-led training empowers marketing professionals of all levels to enhance online positioning, assess brand performance, and manage reputation through a rigorous Online Brand Audit.

The cumulative effect of every digital interaction shapes how your target market views your company, ultimately determining their willingness to do business with you.

For organizations aiming to evaluate and strengthen their market position, the Online Brand Audit has become an industry standard.

In addition to reviewing owned digital assets, this audit explores external channels to analyze how the brand is discussed, providing a clear picture of market perception.

By the end of the process, you will be prepared to develop a strategic brand plan that supports broader business goals.

Although situated within Brand Management, this training spans multiple functional areas, including customer experience, user journey optimization, insight discovery, and marketing planning.

Upon completing this training, participants will be able to:

• Assess the strengths and weaknesses of a brand’s online presence.
• Gain insight into the business’s online reputation and public image.
• Identify and reinforce the brand’s market positioning.
• Create a results-focused brand strategy and integrated digital communication plan.
• Conduct competitive analysis and construct industry perceptual maps.
• Perform an SEO audit.
• Understand updated SEO guidelines for the age of AI.
• Discover insights into how different customer groups perceive the business and its services.
• Manage online social listening initiatives.
• Utilize AI to improve the efficiency of routine brand audits.

This instructor-led, live training in Germany (delivered online or onsite) targets social media managers and marketing professionals with beginner to intermediate expertise who seek to build and oversee online communities, develop compelling content strategies, and boost brand engagement.

By the conclusion of this training, participants will be capable of:

• Defining target audiences and adjusting social media strategies to meet their needs.
• Selecting the right social media platforms based on business goals.
• Creating effective content strategies, including content pillars, formats, and calendars.
• Refining social media tactics through competitor analysis.
• Building paid ad campaigns and tracking their success.
• Effectively engaging and moderating online communities.
• Managing social media crises to protect brand reputation.
• Applying ethical best practices and social media policies.

This instructor-led, live training in Germany (delivered online or onsite) is designed for intermediate-level marketing professionals seeking to automate repetitive tasks, effectively nurture leads, and boost customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Build personalized customer journey maps via integrated platforms.
• Synchronize data across marketing tools like Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to enhance campaign performance.
• Apply best practices for developing scalable marketing automation strategies.

This live, instructor-led training in Germany, offered either online or onsite, is tailored for marketing professionals at beginner to intermediate levels who seek to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this program, participants will be capable of:

• Developing a structured approach to social media campaign creation.
• Setting up and managing ad campaigns on Facebook, Google, and TikTok.
• Defining campaign objectives and selecting the right ad formats.
• Identifying and targeting the ideal audience for ad campaigns.
• Optimizing ad performance using analytics and A/B testing.
• Allocating budgets effectively to maximize return on investment.

This live, instructor-led course in Germany (online or in-person) is tailored for sales and marketing professionals looking to develop proficiency in cross-selling and upselling strategies and techniques.

By the end of the training, participants will be able to:

• Understand the essential foundations of selling.
• Implement various strategies and techniques to achieve sales objectives.
• Enhance and build stronger customer connections.