A strong digital presence is a prerequisite for business sustainability in our connected world.
This live, instructor-led training empowers marketing professionals of all levels to enhance online positioning, assess brand performance, and manage reputation through a rigorous Online Brand Audit.
The cumulative effect of every digital interaction shapes how your target market views your company, ultimately determining their willingness to do business with you.
For organizations aiming to evaluate and strengthen their market position, the Online Brand Audit has become an industry standard.
In addition to reviewing owned digital assets, this audit explores external channels to analyze how the brand is discussed, providing a clear picture of market perception.
By the end of the process, you will be prepared to develop a strategic brand plan that supports broader business goals.
Although situated within Brand Management, this training spans multiple functional areas, including customer experience, user journey optimization, insight discovery, and marketing planning.
Upon completing this training, participants will be able to:
- Assess the strengths and weaknesses of a brand’s online presence.
- Gain insight into the business’s online reputation and public image.
- Identify and reinforce the brand’s market positioning.
- Create a results-focused brand strategy and integrated digital communication plan.
- Conduct competitive analysis and construct industry perceptual maps.
- Perform an SEO audit.
- Understand updated SEO guidelines for the age of AI.
- Discover insights into how different customer groups perceive the business and its services.
- Manage online social listening initiatives.
- Utilize AI to improve the efficiency of routine brand audits.
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